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Writify sends handwritten cards at scale, personal and fully automated. With a robot holding a pen and custom-built software, their manual workflow was transformed into a streamlined, error-free operation. Blue Green Solutions partnered with Writify to turn their idea into a scalable digital platform.
Writify bridges the gap between traditional handwriting and modern automation. Using a robot arm with a real pen and smart software, Writify enables businesses to send personalized handwritten cards without the manual effort. It’s a powerful solution for brands looking to create a truly personal touch in customer communication.
While the concept was innovative, the execution was labor-intensive. Both the customer onboarding and backend processing were mostly manual, leading to a high risk of errors and significant time consumption.
Founder Daan Smal faced a strategic crossroads: bring in a CTO or find a development partner. Earlier experiences with freelancers and ad hoc developers left him with rising costs and little clarity.
“I quickly realized the costs of developing were increasing fast and the dev proces wasblack box for me. I started to wonder: what is the right strategy here?”
Daan Smal | Founder Writify
With Blue Green Solutions, Daan found a partner who not only had technical expertise but also understood the business challenges. From the very first conversations, trust and alignment grew.
“I chose Blue Green Solutions because I had a lot of trust in them. They were deeply involved from the start and clearly had the knowledge and expertise to build the kind of software system I needed.”
Daan Smal | Founder Writify
Together, we built a fully automated backend. Customers can now upload card text and recipient data via a simple interface. The system processes this input automatically and delivers the output seamlessly to the robot.
Daan can now focus on scaling his business, confident that the operational side is running smoothly and reliably.
“Automating the process made us at least 60% more efficient. But more importantly, we reduced our error margin by 90%. This would have never been possible before.”
Daan Smal | Founder Writify
Smart software drives real growth. Have an idea to digitize your manual processes? Get in touch with us.
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